Over the last two years, the banking crisis and the “great recession” have caused a dramatic shift in consumer’s attitudes and behaviors. Consumers are now asking for different kinds of products and services from their financial services providers, and the most successful companies will listen to what they are saying and act accordingly. A few of the questions to be discussed in this webinar include: - How is the consumer mindset changing as they place more emphasis on asset accumulation and less on consumption?
- What are the similarities and differences in the ways Gen X, Gen Y and Baby Boomers have been affected?
- What specifically is driving the level of trust (or lack thereof) in the financial services industry? How instrumental are concerns about privacy and security?
- What is the current status of financial reform legislation, and what does the consumer think about it?
- What is currently driving consumer satisfaction with the financial services industry? How does this relate to the “emerging under-banked” trend that Mintel has been discussing for the last several years?
- How important will social media be to the future of the industry?
Join Economic Psychologist Susan Menke, Ph.D. for a 45 minute live webinar, with 15 minutes of Q&A from the audience, as she explores and explains the Financial Services consumer in today’s economy.
About the presenter:
Susan Menke has a Master’s Degree in Finance and a Ph.D. in Economic Anthropology from The Ohio State University. Her primary areas of research have been Consumer Behavior and Financial Markets. Among other duties, Susan is the editor of Mintel’s reports on the Financial Services Industry. As an industry expert, Susan has spoken at a number of conferences, has been interviewed on radio and television, and has been quoted extensively in a number of publications, including American Banker, The Wall Street Journal, US News and World Report, Money Management Executive, Euromoney, and others. Susan has been with Mintel for five years, and has been in market research and financial services for more than 25 years. She has worked in various marketing positions at financial services companies over those years, including Fidelity Investments and Merrill Lynch, and has also taught International Finance as an adjunct professor at Boston College. Click here to opt out
| Webinar Details
Date: Thursday, July 22, 2010 Time: 2pm CDT/3pm EDT
|
